Getting Ready to Sell

Selling can be an exciting time…maybe even nerve-wracking! And even though in many markets, houses are selling within days of going on the market – remember. Your goal? Is the maximum profit in the minimum time. You Can’t really just put a for sale sign out front – and get top dollar.

So let’s talk about how to achieve that – maximum profit, minimum time.


The first step, would be to talk with a REALTOR®, and take them on a tour of your place. They’ll be able to discuss what improvements you may need to make, in order to be as competitive as possible in today’s marketplace.

And on that tour, make sure you take a walk around both the inside and the outside of the property as well. Let the REALTOR® get a good look at the rooms, the flooring, the paint, the windows, and the walkways. Everything.

Also, be sure to point out any improvements you’ve made. New kitchen? Point it out. Wonderful landscaping? Tell your REALTOR® when your property is in full bloom. That can make a big difference to potential buyers, so you might want to discuss putting your place on the market while the flowers, bushes and trees are at their peak.

After all, first impressions count, particularly when you’re trying to sell your home, so you’ll need to put some time and effort into your curb appeal.

It’s possible your REALTOR® will also recommend de-cluttering the place. You’re not alone – that happens a lot. You might need to move out some of the huge pieces of furniture you have and store them. I know, it’s a hassle, but your place might look more spacious, airy and inviting as a result.

OK, so now you’ve taken your REALTOR® on a tour of the property, and you have a list of what needs to be fixed up. What’s next?

Well, try to anticipate questions that most buyers will have. And one big question: how much are the utilities! So one idea is to dig out several months worth of gas, electric, and water bills, copy them, and have them available for potential buyers to see. They’ll really appreciate that!

Also, if you have any photographs of your property in different seasons, not a bad idea to print them out. Have them on display, so buyers can see how the property takes on different looks, as the seasons change.

OK. So now are you ready to put it on the market? Well, not quite. First you’ll need to discuss some key issues with your REALTOR®. One, is how the house will be shown.

There’s a simple reality here: the more people who see your house, the better chance you’ll have of actually selling it.

So, if you insist on ‘appointment only’ showings…or perhaps, only Sunday, from 2 to 3 PM…get ready for a what might be a long, long time on the market.

Another option would be to make your house very easy to show. Any time during the day, seven days a week. That way, you’ll get the most showings possible – and you never know. The buyer who desperately wants to see the place just as you’re sitting down to dinner? That might be the person who makes an offer.

Discuss it with your REALTOR® – and see what you both come up with.

And finally – and yes, we kept the biggest thing for last – discuss the potential selling price with your REALTOR®.

Many people have a ‘figure’ in their heads about what their home is worth. For instance, you bought it for $300,000…and built a $20,000 deck – you might expect to get at least $320,000. Right? Well, maybe. But in today’s market sellers aren’t often able to set their price that easily.

Be prepared for a reality check. Because the market will determine the value of your home – not how much you’ve put into it.

Your REALTOR® can tell you what other, comparable homes have sold for. They can also tell you which homes failed to sell, because they were overpriced. Yep, a lot of that going on.

If you base your sales price on solid data – the comparable sales in your neighborhood, you’ll have a better chance of a successful transaction.

So there we have it. Fix the place up, get your bills and photos together, discuss the process with your REALTOR® – and price it right. And if you do all that – you have the best possible chance of hitting that goal – of maximum profit in the minimum time!

And you know what? This spring market 2017 might be the best one ever – for you.

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